CareDivide aims at addressing the gender gap in informal long-term care, and especially in caring for older family members, that perpetuates gender inequality in the labour market. More specifically the project activities, implemented in Romania, Cyprus, Greece, Spain, and Italy aim to:

1. Enhance understanding on the gender gap in informal long-term care and increase the availability of good practices, tools, and resources for promoting work-life balance.
2. Sensitise and build the capacities of employers, managers, and human resources personnel on how to implement flexible work conditions and practices, fostering the equal inclusion of caregivers in the labour market.
3. Promote the adoption and effective implementation of national and EU legal/policy frameworks towards supporting gender equality in informal long-term care and advocate for policy reforms.
4. Challenge gender stereotypes and traditional perceptions, in the society and in the media, that perpetuate the gender care gap.
5. Raise public awareness on the existence of the gender care gap, the obstacles and difficulties faced by carers, and the impact of caregiving responsibilities on gender equality.

This will be achieved through the following main activities:

– Mapping the existing situation in informal long-term care and collection of resources, good practices, and tools for promoting worklife balance.

– Capacity building and sensitization programme for 500 employers, managers, human resources personnel, and HR specialists.

– Advocacy campaigns, development of policy recommendations, and organisation of multi-stakeholder roundtables for 75 policy and decision makers.

– Info sessions for 100 mainstream and online media professionals on avoiding gender stereotyping and promoting diverse media representation.

-Dissemination and awareness raising campaigns and events.