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Hey People
A European project, funded by the CERV programme, battling gender stereotypes on social media.
D&I was established in 2021, aspiring to promote equal opportunities and diversity respect by promoting the Diversity in the workplace Charter, organizing initiatives and projects in compliance with its principles and by promoting the values of respect, tolerance and equality in European societies.
MAIN OBJECTIVES:
- to fight gender stereotypes on social media, with particular attention to stereotypes influencing career choices of young girls and boys;
- to raise awareness about the existing online mechanisms which reinforce gender stereotypes related to the professional life and career opportunities;
- to promote a different way of communicating/representing gender roles in ocupations/career opportunities on social media.
TARGET GROUPS:
- Aged 14-25 years old as they are in the delicate phase of choosing their study/professional path and they are more exposed to the risk of making choices conditioned by gender stereotypes on media and social media.
- Working in training centers, youth organizations, public authorities and agencies dealing with labour policies, as well as HR managers in public and private organizations.
PARTNERS:
COORDINATOR
ARETES SOCIETA COOPERATIVA (Aretés), Italy
DATEY EYRICH GMBH (DATEY), Germany
INSTITOUTO GIA TI DIAFORETIKOTITA KAI TIN ENSOMATOSI (D&I), Greece
BYFACILITY SL (BYFACILITY SL), Spain
EU DIASPORA COUNCIL (EDC), Sweden
SDRUZHENIE BADESHTETO SEGA (TFN), Bulgaria
PROVINCIA DI MODENA (PROV.MODENA), Italy
